Benefits of Video

Rick CoyneCreative Marketing, Member Engagement, Private Club Marketing Ideas, Recruitment, RetentionLeave a Comment

Discovering New Benefits of Video If a picture is worth a thousand words, then video is a picture on steroids. In fact, according to many sources, video is processed by the brain 60,000 times faster than text. Most clubs understand there are benefits of video but are you aware of the not-so-common uses your club can gain an advantage over the … Read More

Increase Club Value Today With This Simple Step

Brandon TownsCreative Marketing, Member Engagement, Private Club Marketing Ideas, Recruitment, Retention1 Comment

How often have we heard from members of the board, “Let’s get as many members in the door paying dues,” “All we need are more bodies,” “We’re in the dues business,”? These all too familiar phrases continue to drive the reactive marketing plan at private clubs. While most boards focus on the number of new members coming through the front … Read More

Youth: Driver of the Private Club Industry

Brandon TownsCreative Marketing, Member Engagement, Private Club Marketing Ideas, RetentionLeave a Comment

“Because I’m in charge,” was the explanation my daughter exclaimed when I asked why I had to wear the tiara. Without argument (and because I was behind closed doors), I placed Cinderella’s crown on my head and sat cross-legged allowing her to continue using me as a prop in her fantasy. I quickly realized how this little blond princess has … Read More