Benefits of Video

Rick CoyneCreative Marketing, Member Engagement, Private Club Marketing Ideas, Recruitment, RetentionLeave a Comment

Discovering New Benefits of Video If a picture is worth a thousand words, then video is a picture on steroids. In fact, according to many sources, video is processed by the brain 60,000 times faster than text. Most clubs understand there are benefits of video but are you aware of the not-so-common uses your club can gain an advantage over the … Read More

Industry Trends: The Change From Obsolete to Relevant

Rick CoyneMember Engagement, Private Club Marketing Ideas, RetentionLeave a Comment

Industry Trends Looking at club trending today is a bit trickier than you think. Why, because today’s clubs are in various levels of pain or gain. Some clubs have zero initiation fees or discounting marketing plans, and scrambling season to season looking for the “deal of the day”. While other clubs never felt a tremor from the the financial meltdown of … Read More

Membership Retention & Relations

Rick CoyneMember Engagement, Private Club Marketing Ideas, Retention1 Comment

One of the most interesting realities of the private club industry is that we spend far more time and energy in matriculating new members than we do keeping the ones that we have.  From my perspective, we need to spend equal time and energy on membership retention as we do with membership recruitment. Obviously, there are non-controllable reasons that members … Read More

Increase Club Value Today With This Simple Step

Brandon TownsCreative Marketing, Member Engagement, Private Club Marketing Ideas, Recruitment, Retention1 Comment

How often have we heard from members of the board, “Let’s get as many members in the door paying dues,” “All we need are more bodies,” “We’re in the dues business,”? These all too familiar phrases continue to drive the reactive marketing plan at private clubs. While most boards focus on the number of new members coming through the front … Read More

The Relevant C’s

Rick CoyneMember Engagement, Private Club Marketing Ideas, Recruitment, RetentionLeave a Comment

Community, Culture, Creativity & Communications Over the past two decades, PCMA has continued to research and cultivate sustainable membership solutions.  In 2013, they introduced Club 360, a diagnostic process to enhance the club’s relevance and market share.  In 2014, they followed in that same path introducing success stories where every department began to engage in redefining its role in driving … Read More

Mastering Member Engagement

Brandon TownsMember Engagement, Private Club Marketing Ideas, RetentionLeave a Comment

Private club industry professionals continue to search for answers to the million-dollar question, “How can we improve member engagement?” Whether it’s increasing a la carte expenditure at the club, attending more social events or, the all-important, referring and sponsoring friends and family into the club, you know that motivating members to act can be a challenge, to say the least. Throwing … Read More

Membership Green

Rick CoyneMember Engagement, Private Club Marketing Ideas, RetentionLeave a Comment

It’s crazy how compartmentalized and specialized that clubs have become.  Going Green!  For sure it’s a great concept and long overdue.  It’s also one that requires science, commitment, investment and teamwork. Every department is touched in one way or another.  In California, Governor Brown announced a mandatory 25% reduction in water usage more or less forcing that “going green” issue on … Read More

Making Your Private Club Relevant

Rick CoyneMember Engagement, Private Club Marketing Ideas, Recruitment, Retention2 Comments

One endeavor all private clubs embark on is the continuous goal of making the private club relevant to their members. By definition, relevancy means pertinent, germane, appropriate, significant and/or important and having social significance.  We continue to hear the word more today as clubs begin to relate relevance to the programming we offer to our members. Clubs exist as a result of … Read More