Benefits of Video

Discovering New Benefits of Video If a picture is worth a thousand words, then the video is a picture on steroids. In fact, according to many sources, video is processed by the brain 60,000 times faster than text. Most clubs understand there are benefits of video but are you aware of the not-so-common uses your […]

The Developer Legacy – Equity Refund

This article will not be for every reader, but it does address one of the critical issues facing community oriented and even freestanding clubs today; how to deal with equity refund. I call it the developer legacy not because I want to pick a fight with developers, but because it’s an accurate description of how […]

Still Mending the Wound of 2008?

Let’s be honest, all of us were affected by the tanking of the economy in 2008. It’s a question as to what extent, and what steps did your club take to address the aftermath. Some private clubs escaped with a mere surface wound. While most were cut much deeper. Here we are nearly a decade […]

Increase Club Value Today With This Simple Step

How often have we heard from members of the board, “Let’s get as many members in the door paying dues,” “All we need are more bodies,” “We’re in the dues business,”? These all too familiar phrases continue to drive the reactive marketing plan at private clubs. While most boards focus on the number of new […]

Youth: Driver of the Private Club Industry

“Because I’m in charge,” was the explanation my daughter exclaimed when I asked why I had to wear the tiara. Without argument (and because I was behind closed doors), I placed Cinderella’s crown on my head and sat cross-legged allowing her to continue using me as a prop in her fantasy. I quickly realized how […]