Membership Matters

Membership Matters is a comprehensive marketing solution that optimizes touchpoints from recruitment to engagement and retention. Our Membership Matters campaign rapidly increases new member growth, improves engagement and satisfaction, and lowers attrition. Ultimately, our objective with this comprehensive program is long-term membership sustainability.

You’re one of the best in the area. Let us help you prove your value.

Membership Matters will position your Club to become more brand relevant to your existing membership base, in addition to the potential member community. Because membership marketing extends far beyond recruitment, Membership Matters focuses on adding value to the Club experience rather than centering around price or discounts. This results in improved member engagement and satisfaction driving advocacy, usage and member referrals.

More members. No gimmicky discounts. Higher initiation fees.
Clients of Membership Matters have experienced an increase in new members and retention. Many have even enjoyed increased initiation fees from this multifaceted process. As importantly, Club Mark will help you and your staff in the implementation process as well. Put our experience to work for you and let us help you set your Club on track for long-term membership success.
What are you waiting for?
Don’t wait another year for the trend to decline. We can help you gain new members, increase your overall initiation fee, and keep members coming back to your Club for years to come.
Membership Matters received the Excellence in Achievement Award in 2017.