Our Approach

Discover, Understand, and Thrive: CMA’s Approach to Strategic Planning and Capital Needs in Today’s Private Clubs

At Club Mark Advisors, we understand the vital importance of meeting the diverse needs of multiple generations in today’s private clubs. That’s why we take a strategic and systematic approach to discovering and understanding both the external and internal markets of club members. Our goal is to ensure that your club’s offerings remain attractive, relevant, and sustainable, both now and for generations to come.

We begin by meticulously identifying your market, your members, and their demographics, as well as their desires and requirements. This comprehensive understanding informs decisions related to operations, event planning, membership growth and retention, usage, loyalty, and ultimately, member satisfaction. We firmly believe that with satisfied members, anything is possible.

Concept Design:

As your trusted strategic planning partner, Club Mark Advisors works closely with your club’s decision-makers to develop a tailor-made blueprint that maximizes your organization’s potential now and in the future. Our research-driven approach guarantees long-lasting success, increased member involvement, optimal value, and a sustainable future for your club.

We go beyond just surface-level research, taking the time to deeply understand the desires and motivations of your members, as well as the aspirations of potential members. This approach helps us quickly identify strengths, weaknesses, opportunities, and threats, leading to productive conversations on strategic mission, vision, market positioning, and overall operational strategy. From improving facilities to organizing events and activities, CMA helps determine the timeline and intensity of operational and capital needs, pushing your club toward sustainable excellence.

At Club Mark Advisors, we’re committed to helping your club stay ahead of the curve in meeting the evolving needs of your members and embracing a prosperous future. Let’s work together to create a vibrant and successful future for your club.