Our Executive Team


Rick Coyne

Founder & President

With over 50 years of experience in private club management, market analysis, and effective marketing strategies, Rick has assisted over 1000 clubs and presented at over 900 workshops worldwide. Additionally, Rick is a successful author and was the Co-Founder and CEO of the Professional Club Marketing Association, where he offered education and advocacy to industry experts for many years. Rick stresses the significance of strategic planning and market insights to stay current in the ever-changing private club industry.


Lawrence J. "SKIP" AVERY, CCM, CCE

Private Club Advisor

Skip is a veteran in the club industry with over 39 years of experience. He has served as GM/COO of prestigious private clubs and is a former CMAA President. Skip now works as Director of Club Development at Stone Group Architects, helping management teams and clubs in North America. He collaborates with designs and consultants to enhance member experiences and remains actively involved in CMAA.


David Keesee

Vice President, Marketing

In the last 30 years, David has started 2 businesses.  Both of those companies’ competencies involve agency-level services for video marketing, digital online marketing, and consulting to serve those who need architectural concepts, 3D Animated Virtual Tours, Simulation, Virtual Reality, Video Marketing, and Capital Fundraising and Communications.